EPIC secures back-to-back win as Europe’s Leading Tourist Attraction As World Travel Awards Winners Announced

EPIC The Irish Emigration Museum has been awarded the title of Europe’s Leading Tourist Attraction at the World Travel Awards for the second year running.

This award is voted on by the public, meaning that EPIC was voted to be the most popular out of all other European tourist attraction finalists, including Buckingham Palace, The Eiffel Tower and even the Colosseum, to name a few! Previous winners of the award include the Guinness Storehouse and the London Eye.

The World Travel Awards are among the most prestigious travel awards, and this year they are celebrating their 27th anniversary. EPIC is the first entity to ever win the Leading Tourist Attraction award back-to-back. Over the course of the year tourism consumers, industry professionals and the international media have been voting in record numbers for their favourite travel brands and products and EPIC are delighted to be recognised amongst them. This firmly reinforces their status as a must visit destination in Ireland.

EPIC has dedicated this award to Irish people everywhere. Particularly those who have been working to help others in their communities throughout the pandemic. The museum is a celebration of what it truly means to be Irish, going beyond stereotypes to celebrate the impact of Irish emigrants over 1,500 years, and the influence they have had on the world. From politics, to poetry, to science, fashion and even infamy, Irish culture is popular all around the world because of these people.

Dubliners now have a back-to-back winner on their doorstep at a time when they can’t travel outside the county. This is a great win for the entire Irish travel industry which has been severely impacted by Covid-19. EPIC hopes it will lift spirits within the industry, as well as flying the flag for Ireland, by demonstrating the country’s diverse and unique collection of tourist experiences.

Patrick Greene, Director of the EPIC Museum, commented on the win; “We are immensely proud to receive this recognition two years running, especially against the backdrop of a challenging year. In the same spirit that more people are “shopping local”, we hope that Irish people will have even more reason to experience a two-time winner tourist attraction on their own doorstep,  and that we’ll be a must-see destination for overseas visitors again soon”.

Congratulating EPIC, Niall Gibbons, CEO of Tourism Ireland, said: “Congratulations to EPIC The Irish Emigration Museum on being named Europe’s Leading Tourist Attraction for the second year in a row. In what has been a devastating year for travel and tourism, this is some really good news for Irish tourism. It is a truly well-deserved accolade. Since opening its doors in 2016, EPIC has established itself as an important attraction on the itineraries of international visitors to Dublin. This latest award will give Tourism Ireland another wonderful platform to continue to highlight Dublin and Ireland around the world as a world-class destination. We look forward to continuing to work closely with the team at EPIC in 2021 and beyond, to welcome many more overseas visitors when the time is right, coming to experience all that EPIC and our great city of Dublin have to offer.”

Liz Halpin, Head of Dublin Region at Failte Ireland has said: “Fáilte Ireland is delighted that EPIC The Irish Emigration Museum has retained its title as Europe’s Leading Tourist Attraction at the prestigious World Travel Awards for the second year running. EPIC offers a unique and immersive insight into the fascinating story of Irish emigration and this award showcases how important interactive, accessible visitor experiences are to the modern tourist.”

Since March, the museum has adapted with restrictions, and has connected with visitors in an online capacity more than ever before. EPIC has virtually welcomed over 20,000 people in 2020, through a series of workshops, webinars, virtual tours, and history pack downloads aimed at younger Irish history enthusiasts.


Other 2020 Irish winners include:


Visit  https://epicchq.com/ for all up to date information on their recent win as Europe’s Leading Tourist Attraction.

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